Pinoy is a demonym we are used for our compatriots here in the Philippines and around the world. We, the Filipinos usually refer to ourselves informally as Pinoy or some times feminine: Pinay, which is formed by taking the last four letters of the word 'Filipino' and adding the diminutive suffix -y. The word was coined by expatriate Filipino Americans during the 1920s and was later adopted by Filipinos. It is sometimes used to display Filipino pride.
Pinoy is a term of endearment and is rarely used in formal settings. The term is akin to that of a nickname which is used by close family members and friends so that one who uses it somehow already developed some close ties with Filipinos.
The term especially gained popular currency in the late 1970s in the Philippines when a surge in patriotism made a hit song of Filipino folksinger Heber Bartolome's "Tayo'y mga Pinoy" (We are Filipinos), and later with famous Filipino band Bamboo's "Noy-pi" (Pinoy in reversed syllables).
In addition to Pinoy, We the Filipinos also refer ourselves as Filipinos and Filipinas, Filipinos for the male gender (masculine), and Filipinas for the female gender (feminine). Yan ang "tatak pinoy","totoong pinoy","Real Pinoy".
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